SAIC Volkswagen, Senior Manager Sales Digitalization
Barbara Sichler is Senior Manager Sales Digitalization at SAIC Volkswagen. Previously, Barbara served as Head of Business Development and Product Management at Data:Lab Munich where she coordinated the development of data analytics and AI solutions across brands and markets of Volkswagen Group. Barbara graduated in International Business and Management and started her career at IBM IT Infrastructure Services in 2003 before joining Volkswagen Group in 2007. Amongst other roles, she co-founded the Mobile App Competence Center for Audi and was part to the Audi Strategy 2025 project.